The Pledge
Members of the Impact Communications Institute are innovators on the leading edge of using storytelling for changemaking. We set new industry standards for purpose-driven communications.
We are rooted in authenticity.
We measure organizational success by more than profit, and we calculate the tangible social and environmental impact of our communications strategies whenever possible.
ICI members honor this Charter for Responsible and Ethical Communications* and pledge to:
Lead with the truth. Commit to using transparent, authentic communications, and abide by a “no spin” policy.
Call each other in. “Call in” (not out) the organizations looking to lean into a greater purpose, even if their road to positive impact is a long one, those businesses need your guidance the most.
Strive for impact. Think beyond awareness-building and leverage the tools of communication to call people to a specific action.
Listen before acting. Understand the needs of your societal stakeholders before acting.
Walk the walk. Demonstrate organizational commitments through daily actions.
Measure what matters. Measure the success of your communications efforts not only by media metrics or audience reach, but also by social and environmental benefits.
*This charter was created for public use. We invite any organization looking to establish a responsible charter for communications to apply these guiding principles to your communications practices and standards.