Jennifer Shapiro is a global brand and content leader with 17+ years of experience driving award-winning brand campaigns for Fortune 100 companies and clients including BlackRock, Anheuser-Busch, Pepsi, Canon, NFL, Macy’s, National Park Foundation and General Electric. She builds and grows iconic and innovative brands with paid, owned and earned media initiatives that drive measurable impact, garner high profile industry awards and receive Academy Award short-list recognition. Jennifer designs and executes holistic campaigns leveraging entertainment and talent partnerships and other non-traditional approaches able to drive metrics of awareness, familiarity, preference, advocacy, and trust.